Canadian plant-based sensation Fresh arrives in West Hollywood this fall—the first U.S.-based location from restaurateur and vegan pioneer Ruth Tal and local powerhouse Shereen Arazm, co-owner of Terroni and former “Top Chef Canada” judge.

Slated to open in September 2019, Fresh L.A. marks the sixth location of Tal’s boutique restaurant empire known for crave-able, plant-powered cuisine, botanical cocktails, vegan wines, and chic, modern interiors.

Rounding out Fresh’s all-star female team are Cuff Founders Kristi Bender and Wendy Schwartz. Tal and Arazm are collaborating with the Cuff team to convert the 5,000- square-foot former Serafina space into a dreamy, California-chic dining experience with luxe velvet booths, two bars, outdoor seating and private event space.

Rooted in locally sourced and scratch-made ingredients, Fresh’s plant-based menu appeals to vegans, flexitarians and omnivores with soul-satisfying, shareable dishes like Quinoa Onion Rings, Charred Greens & Feta Flatbread, Buffalo Cauliflower, Dragon Fries, Nachos, Poutine, and Squash Tacos. On the beverage side, along with its signature juice bar, Fresh L.A.’s diverse cocktail program will feature cold-pressed margaritas, botanical gins and kombucha prosecco spritzers, along with a few zero-proof libations, micro-brewed ciders, high-protein shakes, superfood hot chocolate, a matcha bar, and Intelligentsia coffee program.

Industry News, NextGen Casual