Frank’s RedHot® has launched, a new website for restaurant operators. is the quintessential playbook to help operators increase check average by offering winning new menu options to keep their biggest fans cheering. As operators engage in the site and go through a few simple steps they will progress from Rookie to Pro to King. Through the process they will get key insights into serving wings. Each step opens more recipes and opportunities for greatness.

Become a King to get full access to all of the new created recipes, money saving offers, merchandising materials; including signage that you have reached king status, as well as t-shirts, aprons and hats for your wait staff. You will also be included in future Frank’s King of Wings communications with new offers and other exciting opportunities.

While Frank’s RedHot® has been around since 1920, Buffalo wings were first prepared in 1964 at a restaurant in Buffalo, New York. Frank’s RedHot® was the secret ingredient that started the Buffalo wing craze. Today, Frank’s RedHot® is the #1 hot sauce1 in North America. and patrons consume more than 14 billion wings each year2. And Frank’s RedHot® was the secret ingredient that started it all.

For more information about Frank’s RedHot® or any products from The French’s Food Company, visit or call 1-800-442-4733.

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