Ford’s Garage, a budding burger-and-craft-beer franchise that gives the vibe of being in a 1920’s service station, announced this week the opening of its newest franchise location in Orlando, located at 5375 Hamlin Groves Trail in Winter Garden.

The new restaurant is owned and operated by 23 Restaurant Services, a hospitality-focused restaurant company committed to building brands that are focused on providing an innovative dining experience with high quality food for its guests. Led by Marc Brown, 23 Restaurant Services owns the two other Ford’s Garage restaurants in Orlando, in Kissimmee and Orlando Premium Outlets.

In addition to the latest opening in Winter Garden, there are two additional Orlando metro area restaurants planned, in Oviedo and Davenport.

“Ford Motor Company has a rich history as one of America’s most important manufacturing companies, and that history also translates to a pretty cool dining experience,” says Brown. “With its Ford-inspired design cues and first-rate service and food, Ford’s Garage offers something for everyone. We’re excited to be bringing more of that experience to Orlando.”

Founded in 2012 near Henry Ford’s winter home in Fort Myers, Ford’s Garage is an official licensee of the Ford Motor Company, enabling them to use the company’s iconic blue oval logo and other brand imagery. Model Ts and Model As hang above the bar. Servers sport blue mechanic shirts. Blue shop cloths double as napkins. The bathroom sinks are made from tires and fuel pump nozzles. Even the bars inside the restaurants are decidedly vintage, mixing prohibition-style elements like brick, richly colored woods, and a copper bar top that’s hammered by hand.

Aside from all the nostalgia, Ford’s Garage is a good old fashioned burger and beer joint, too.

Burgers are the main draw, black angus beef (and a vegetarian option) coupled with all-natural aged cheeses, fresh toppings, and sauces on artisan buns branded with the Ford’s Garage logo. The restaurants also specialize in popular American comfort food options like homemade meatloaf, chicken wings and tenders, onion rings, and macaroni and cheese. Lighter fare such as fresh salads, grilled chicken, and various seafood options are also available.

The bars highlight 150 types of beer including 40 on draft, with an emphasis on local microbreweries, which vary from one location to another. The restaurants also serve wine, cocktails and nonalcoholic options.

“Ford’s Garage is proud to call Florida home and thrilled Floridians have embraced the brand and our 15 locations throughout the state, including three in Orlando,” says Steve Shlemon, president of Ford’s Garage. “We are thankful for franchise partners like 23 Restaurant Services, who continue to provide our loyal fans with even more opportunities to enjoy our delicious food in an inviting environment that’s as unique as it comes in the casual dining space.”

The restaurant in Winter Garden features 10,705 square feet of indoor and patio space, and seating for 320 people. The restaurant also employs 145 full- and part-time people.

Ford’s Garage’s local expansion is part of a broader growth initiative that expects to see the 17-unit chain – all of which are operated by franchisees – open eight to ten restaurants nationwide by the end of this year.  The company already has additional development deals in place including restaurants in Florida, New York, New Jersey, Texas, Ohio, Michigan, and Kentucky.

Chain Restaurants, Franchising, Industry News, Ford's Garage