The fast growing sports restaurant franchise Buffalo Wings & Rings (BW&R) knows how to make game night and any time a win for everyone.
The brand is rolling out its new menu featuring BW&R favorites plus several new tastes and flavor combinations of salads, burgers, sandwiches, and quesadillas. Leading the new lineup is an expanded selection of appetizers perfect for sharing during the Big Game.
“We’ve made it simple for customers to enjoy game night with good friends and great food,” says Roger David, CEO of Buffalo Wings & Rings. “New flavorful appetizers perfect for sharing at your favorite community restaurant to gather, visit, and just have fun.”
The “National Restaurant Association’s Chef Survey: What’s Hot in 2012?” says food and beer pairings are expected to be a trend in 2012. Meeting the needs of today’s discerning taste palette, BW&R offers the perfect food and beer pairings for game night and beyond.
New menu items and suggested pairings include:
- Barbeque Chicken Quesadilla with Budweiser
An American twist on a south-of-the-border classic, this new quesadilla features a whole wheat tortilla and grilled chicken, fresh cilantro, red onions, and Cheddar Jack with BW&R’s signature barbeque sauce and dipped in delicious Ranch dressing, making it a perfect complement for the classic crisp and clean all-American beer.
- Chicken and Black Bean Egg Roll with Hoegaarden
Filled with a savory mix of black beans, chicken, and cheese, and served with our new Sweet Thai Chili sauce for dipping, these zesty egg rolls pair nicely with Hoegaarden’s soft-bodied sweet and sour citrus tones.
- Sweet Thai Chili Chicken Wings with Landshark
The newest flavor added to BW&R‘s unique saucing system offers an exotic sweet and spicy kick that balances well with Landsharks’s island-style Caribbean lager brewed with a complex blend of hop varieties offering a distinct taste.
- Roasted Garlic Chicken Wings with Shock Top
Fresh, crisp taste combination from our meaty and savory garlic chicken wings pairs perfectly with the lightly spiced Belgian-style wheat ale brewed with real orange, lemon, and lime peels.
- Big Pepper Burger with Beck’s
Bursting with flavor from grilled jalapenos, banana, red peppers, fire roasted tomato salsa, and melted Pepper Jack cheese, this new burger pairs flawlessly with this mild German lager that is sweet and soft-balanced with a clean, dry hop finfish.
- Philly Steak with Stella Artois
Grilled slices of garlic-seasoned sirloin steak smothered with onion, peppers, and cheese sauce pair uniquely with this slightly sweet European pilsner that accentuates the richness of the BW&R Philly Steak without overwhelming the balance of flavors.
BW&R partners with its longtime supplier Anheuser-Busch to provide these beverage options.
The brand’s signature wings continue to be the center of the menu with a unique saucing system of 45 flavors and heat combinations. Big, meaty, and fresh, never frozen, BW&R’s wings are always served in china bowls and doused in one of its signature sauces.
The brand is aggressively rolling out its new menu during 2012 and reflects the brand’s recent revitalized food and restaurant experience. The new menu is available now in Florida, Indiana, Kentucky, Ohio, North Carolina, North Dakota, and Texas area restaurants.
“Our new menu reflects nearly a year of customer research, development, and testing to ensure we’re presenting the best products possible to the loyal BW&R customer and beyond,” David says.
“We tapped the expertise of an executive chef and gained insight from longtime customers across the marketplace, so we are confident our new menu appeals to every member of the family.”