Fogo de Chão announced the signing of a lease agreement for its 11th Southern California location. The new 7,246-square-foot restaurant is scheduled to open in late 2024 at 1551 Ocean Avenue and joins existing Fogo restaurants across the LA Metro area, Orange County, and San Diego.
The Santa Monica restaurant will offer a new dining experience in the city’s westside area which features popular attractions like the Santa Monica Pier, Third Street Promenade shopping district and a stretch of the iconic Pacific Coast Highway. This Los Angeles lease agreement news comes on the heels of the brand announcing earlier this month its global expansion initiative, with over 20 new locations expected to open in the next 24 months. As an international leader in experiential dining, Fogo opened in 2023 new restaurants in key markets such as Providence, R.I., Huntington Beach, C.A., Thousand Oaks, C.A., Irving, T.X., Quito, Ecuador, Wayne, N.J., Santa Cruz, Bolivia, and a sixth restaurant in Mexico City, Mexico.
“For nearly 45 years, Fogo has introduced the authentic flavors of Brazilian dining to cities around the world that cannot be experienced anywhere else,” says Barry McGowan, Chief Executive Officer of Fogo de Chão. “As we expand our southern California footprint, we look forward to offering Santa Monica community members and tourists alike a differentiated dining experience full of culinary discoveries.”
Designed in partnership with architecture and design agency Innovation & Design in Architecture, the Santa Monica restaurant will showcase Fogo’s recent brand transformation featuring enhanced design elements like an enclosed patio with oceanfront views, menu optionality, and innovation platforms like a dry-aged meat locker. Each Fogo location provides its guests with a warm, timeless, and approachable setting that complements the specific restaurant and its local community, while honoring Fogo’s authentic Southern Brazilian heritage.
At Fogo, guests can dine at an open churrasco grill while watching gaucho chefs butcher, prepare, and grill various cuts of protein over an open flame. A Market Table will anchor the restaurant and feature seasonal salads, fresh superfoods, cured meats, antipasti, and more. Social gathering spaces will be layered throughout the restaurant to further enhance the guest experience and offer opportunities to relax with All Day Happy Hour, craft cocktails, South American wines, and premium whiskey and bourbons, perfect for date night or after-dinner group gatherings.