Southern California-based Fleming's Prime Steakhouse & Wine Bar is opening a new restaurant on the south Las Vegas Strip in Town Square on January 17. The new restaurant features a large patio that wraps around one side of the building, an open-floor-plan main dining room area and customizable private dining rooms, as well as modernized exterior and innovative design elements.

"We are proud to be expanding our footprint in Las Vegas with our second restaurant now located right on the iconic Strip," says Skip Fox, president of Fleming's Prime Steakhouse & Wine Bar. "The new restaurant features many Fleming's design firsts, and we're pleased to present a new dining option for local Las Vegas residents and visitors."

The new restaurant will feature fresh and creative design elements–a new back bar design and soft lounge seating within the bar; both are modern design elements for Fleming's. The large wine room perpendicular to the back bar, also a new feature, provides a unique and dramatic backdrop while showcasing Fleming's rich wine offering. The exterior puts a Las Vegas spin on the Fleming's color palette and includes a neutral colored Venetian plaster in combination with a warm tan plaster color and copper awnings.

In addition to innovative bar and main dining room aesthetics, the large private dining rooms are fully customizable. They can be divided into spaces to accommodate events of various size and scope. 

Bloomin' Brands Innovation Design Team oversaw the build-out and interior design.

Casual Dining, Chain Restaurants, Industry News, Restaurant Design, Fleming's Prime Steakhouse