First Watch continues its expansion this week with the opening of a second restaurant in Wisconsin. The new 4,030-square-foot restaurant, located at 11032 North Port Washington Road in the Mequon Pavilions, is owned and operated by franchisee VMB Sunrise Hospitality, Inc., consisting of father and son Michael and Vincent Busalacchi. 

VMB Sunrise Hospitality, Inc. also operates the First Watch restaurant at 17550 West Bluemound Road in the Brownstones Shopping Center, which recently celebrated its one-year anniversary. VMB plans to open a total of five First Watch restaurants in the Milwaukee market over the next three to five years.

“Mequon is a thriving community and an ideal spot for the second First Watch restaurant in the Milwaukee market,” says franchisee Vincent Busalacchi. “We are expecting the same warm welcome and enthusiastic support in Mequon as we received in Brookfield when we opened there a little over a year ago.”

Industry News, NextGen Casual, First Watch