Award-winning breakfast, brunch, and lunch restaurant First Watch expanded its presence in Indianapolis, Indiana, this week with the opening of a new restaurant downtown by the Market Tower building.

The 4,000-square-foot restaurant, located at 143 N. Illinois St. between Ohio and Market Streets, is now the second First Watch in the Indianapolis market.

First Watch debuted in Indianapolis earlier this year, and the company expects to open a total of five to six restaurants in the market over the next two to four years. Each restaurant employs about 25 local employees.

“Downtown Indianapolis is a vibrant, thriving area, and we believe our new restaurant at Market Tower will provide a fresh, new option for early morning power breakfasts, midday lunches, and weekend occasions,” says Chris Tomasso, chief marketing officer for First Watch. “Our restaurant at Keystone has been so well received in such a short amount of time, and we expect an even greater response to our unique breakfast, brunch, and lunch creations downtown.”

The restaurant features a new interior design concept called “Urban.” Highlighting stained concrete floors throughout, with deep, rich colors and a layout that maximizes natural light provided during the restaurant’s daytime hours, Urban is meant to convey the welcoming personality of the First Watch brand.

The design also accentuates the restaurant’s open kitchen, which reinforces First Watch’s honest approach to fresh food preparation.

First Watch is known for delivering an excellent dining experience and fast, friendly service. A recipient of more than 200 “Best Of” accolades in markets across the country, the restaurant features traditional favorites, including pancakes, omelets, salads, and sandwiches, as well as signature specialties such as the Chickichanga, Healthy Turkey Omelet, and Fresh Fruit Crepes.

All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.  

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian, and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m.–2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

Industry News, NextGen Casual, First Watch