First Watch, a breakfast, brunch, and lunch concept, announced that in conjunction with Monday’s seasonal menu launch, the award-winning eatery will be donating 10 cents to Share Our Strength’s Dine Out for No Kid Hungry Campaign for every Pumpkin Pancake Breakfast sold during September. The company’s Pumpkin Pancake Breakfast has proven to be its most popular and highly anticipated fall seasonal menu item.

Throughout the year, First Watch donates 25 cents from every kid’s meal sold to the No Kid Hungry campaign, which has raised more than $28 million to help end childhood hunger in the U.S. since its 2008 launch, according to Share Our Strength. This is First Watch’s eighth consecutive year of support.

“First Watch is so honored to be part of a nationwide network of restaurants that comes together every year to work toward ending childhood hunger right here at home,” says Chris Tomasso, chief marketing officer for First Watch. “This business isn’t just about being able to serve our customers breakfast, brunch and lunch every day—its a community that works hard and is dedicated to helping feed the 1 in 5 kids in the U.S. who struggle with hunger every day.”

First Watch’s limited-time fall menu brings back two customer favorites while introducing two innovative dishes. Customers can find the following seasonal offerings in addition to the traditional breakfast, brunch, and lunch favorites at their local First Watch for a limited time:

Chicken Avocado Chop Salad:  Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese, and crispy tortilla chips with a citrus chipotle dressing.

Harvest Egg in a Hole: Sourdough bread grilled with two freshly cracked fried eggs in the center topped with Hollandaise, tomatoes, and fresh herbs. Served with garlicky kale sautéed with bacon, onions, and roasted Crimini mushrooms.

Pumpkin Pancake Breakfast: Two fresh eggs cooked any style plus one signature spiced Pumpkin Pancake and Aidells grilled all-natural Chicken & Apple Sausage.

Butternut Squash Bisque: Rich and creamy butternut squash soup sweetened with carrot and a touch of nutmeg. Garnished with sour cream, and fresh herbs.

First Watch also expanded its Fresh Juice Bar, bringing a new fall drink to the table:

Surprise & Shine: Watermelon, English cucumber, lime, carrot, and beet.

The fall offerings will be available until November 8.

Industry News, Philanthropy