DraftKings Inc. and Live! Hospitality & Entertainment announced today that the country’s first Sports & Social DraftKings venue is slated to open this fall at Somerset Collection, Michigan’s exclusive luxury shopping destination located in Metro Detroit. In July 2021, DraftKings and Sports & Social announced a strategic relationship to create a unique food, beverage and entertainment experience for its customers. The collaboration will bring together Live! Hospitality & Entertainment’s market leadership in operating high-energy, first-class dining and entertainment venues with DraftKings’ industry-leading sports gaming platforms.
“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience,” says Michael Kibort, Sr. Director, Retail Sportsbooks at DraftKings. “Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports and entertainment destination for fans to enjoy.”
Sports & Social DraftKings will offer a premier live sports viewing and wagering experience with its state-of-the-art 32-foot LED media wall and premier gameday watch parties. Guests will be able to access DraftKings’ user-friendly mobile platforms to play daily fantasy sports and wager on sports from their mobile devices across various sports, including football, basketball, baseball, golf, MMA, soccer, tennis and more while watching multiple games live.
The venue also will offer an elevated menu that features made-from-scratch gameday favorites, curated cocktails, specialty drinks, including its signature Crush selection, and a variety of beers from national brews to local favorites. Customers will be able to enjoy special food and beverage-focused events throughout the week, including a brunch experience on Saturdays and Sundays with the venue’s famous #brunchtails table drinks and menu favorites like Chicken & Bliss, avocado toast and savory breakfast skillets.
“DraftKings is an industry leader in sports and entertainment, and we are incredibly excited to be working with them on this new collaboration for Sports & Social,” states Reed Cordish, Principal of The Cordish Companies and CEO of Live! Hospitality & Entertainment. “We are creating a new standard for dining and sports entertainment with Sports & Social DraftKings that is unmatched.”
The 10,400 square-foot space, located in the stand-alone building adjacent to Somerset Collection South, will include an exclusive DraftKings Lounge that can be utilized for private parties and events, as well as a dog-friendly outdoor patio that will provide an enjoyable setting for al fresco dining, live music and socializing with family and friends. The venue also will offer live music and entertainment multiple days a week, as well as a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
“We are honored that Sports & Social DraftKings has chosen to establish its first U.S. location at Somerset Collection,” says Nate Forbes, Managing Partner of The Forbes Company. “Our guests travel from across Michigan, the Midwest and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination.”
Sports & Social DraftKings venues are currently being designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm, and promises to fill a niche by providing an upscale, premier sports and entertainment experience. Additional locations of Sports & Social DraftKings are expected to be announced in the coming months.