Firebirds Wood Fired Grill may have exceeded its $75,000 goal for Alex’s Lemonade Days last year, but it’s on an even bigger mission this year. Firebirds will participate for the third consecutive year in Alex’s Lemonade Days, Alex’s Lemonade Stand Foundation’s (ALSF) annual fundraiser that encourages communities to host lemonade stands to raise funds for childhood cancer research.
This year’s event will take place Friday, June 10 to Sunday, June 12, from 11:30 a.m. to 9 p.m. Hoping to raise $110,000, Firebirds will sell fresh lemonade for $3 a cup, with all proceeds going to ALSF. “With the help of our long-time supporters like Firebirds, our foundation has been able to fund more than 550 research projects at leading hospitals and institutions across North America. For every dollar we have raised, we move closer to achieving my daughter Alex’s dream—curing every single child with cancer,” says Liz Scott, ALSF’s co-executive director and Alex’s mother.
“We are honored to be a part of such a truly humbling experience and amazing fundraising effort,” adds Stephen Loftis, vice president of marketing for Firebirds. “We have thoroughly enjoyed our partnership with ALSF and encourage the community to come out, buy a glass of lemonade and join in on our fight to cure childhood cancer.”
This marks the 12th year since founder Alexandra “Alex” Scott (1996 to 2004) issued a challenge to volunteers to help raise $1 million for a childhood cancer cure—one cup of lemonade at a time. Firebirds regularly helps raise funds for ALSF by donating $1.25 per glass of lemonade sold year-round at its restaurants. Thanks to the help of its guests, over $550,000 has been donated to ALSF to date. Firebirds’ participating partners include Gordon Foodservice, Reinhart Foodservice, Shamrock Foods, Dixie Produce, Produce Alliance, J.H. Honeycutt, Keany Produce, Liberty Fruit Co., Senn Brothers Produce, Sirna and Sons Produce, Downtown Produce, Creation Gardens, J. Ambrogi Food, Joe Lasita & Sons, Foodservice, W.R. Vernon Produce Co. Inc., McCartney Produce, Phoenix Wholesale and Willie Itule Produce.