Eggs Up Grill is ringing in 2023 on the heels of a record-breaking year in new franchise partner signings and restaurant sales levels. The brand signed development commitments for more than 60 new locations, including its largest ever development agreement for 30 restaurants in Dallas-Fort Worth, Texas and its second largest agreement for 10 restaurants in Nashville, Tenn. Eggs Up Grill also signed its first franchise partner in Mississippi, bringing a region-wide presence of 150 Eggs Up Grills open, under development or committed to open by local franchise partners.
2022 is also a record year for sales growth for Eggs Up Grill. At its recent Franchise Owners’ Conference, CEO Ricky Richardson recognized more than 40 percent of its restaurant locations for exceeding the system average sales volume of $1.2 million in 2022, including three franchise groups with sales exceeding $1.7 million.
“We are ending a year filled with lots of success for our brand and franchise partners,” says Ricky Richardson, CEO of Eggs Up Grill. “These record new commitments only affirm the proven business model that’s in place, allowing our franchise partners to grow the brand in their communities—truly making our guests smile.”
Contributing factors to Eggs Up Grill’s increasing AUV are surges in dine-in guest counts, robust take-out sales, a refreshed catering offer, the growing popularity of its adult beverage platform and the rollout of Eggs Up Grill’s virtual brand—Biscuits, Bowls & Burgers.
In 2023, Eggs Up Grill has more than 20 new restaurants in development and projects to end the year with more than 80 locations in operation, while continuing to add record levels of new franchise signings. A recent addition to the leadership team is helping guide the brand’s franchise development success. Ken Phipps was named vice president of franchise growth earlier this year, having worked for 20-plus years with brands like Gold’s Gym, Boston’s Pizza, and 7-Eleven.
“It is an exciting time to be a part of this brand,” says Phipps. “Eggs Up Grill not only appeals to franchise partners who may want to open one restaurant, but also multi-unit investors who want to scale the business across a territory. The support system we have in place allows that franchise partner to grow.”
“Eggs Up Grill clearly has a differentiated offer, to both guests and franchise partners. Our brand DNA creates a uniquely friendly experience for our guests and team members, while the business and operational models are highly attractive to franchisees. We’re proud of what our franchise partners accomplish every day, and we are energized about our future,” Richardson adds.