Hospitality group China Grill Management (CGM) introduces East & West, a flexible and stylish space where guests can eat, drink, meet, work, watch, and play at YOTEL New York.

The interior offers laptop-friendly communal tables, lounging areas, and comfortable counter seating for solos, as well as a casual dining area and private meeting spaces. Owners hope East & West will be a destination for New Yorkers to grab a bite, sip after-work cocktails, or enjoy daytime meetings in a relaxing environment.

Modeled after a business-class airline lounge, East & West pays homage to the best of the Eastern and Western worlds, which represent two distinct geographies and cuisines.

The menu, created by Executive Chef Bradley Day, will offer shareable small and large plates, including, from the West: Crab Stuffed Deviled Eggs with blue crab and horseradish mustard ($6); Swine Candy, prepared from spiced and candied Smithfield bacon ($6); and Long Bone Short Rib Pot Roast with fresh horseradish and truffled popover ($29).

Offers from the East include: Tori Dango Chicken Meatballs with crispy rice crust and spicy ponzu ($12); Kimchee Fried Rice with crispy fried egg ($11); and NY Strip Steak, soy, and papaya marinated, served with wasabi mashed ($34). 

Additional offerings will include snacks, burgers, sushi rolls, salads, sandwiches, and pastas ranging from $3-$17. To finish the meal, an irresistible tray of our daily selection of house-made parfaits will be presented and served tableside. At only $3 each, they make the perfect ending to any meal.

An exciting cocktail list prepared by on-staff mixologist Steve Magliano will include: Paddington Punch Appleton estate rum, orange marmalade, cinnamon, and lime served on the rocks;  Coco Maya Patrón Silver tequila, Kai Young Coconut Shochu, Amaro Ciociaro, cacao nibs, and mole bitters with a salt and ancho pepper rim from the West; Tsunami nori-infused Beluga vodka and citrus brine with black lumpfish caviar kettle chep; and Japanese Maple Yamazaki Japanese Whiskey, apple, maple syrup, and lemon, served on the rocks with a swine-candy garnish from the East.

Great effort was taken with the concise wine list to source varietals that best complement the dualistic nature of the menu. To suit the small plates format, an ample selection of half bottles and wines by the glass will be offered, in addition to full-sized bottles.

“We are thrilled to be partnering with YOTEL to bring East & West to the heart of Manhattan’s up-and-coming neighborhoods of Hell’s Kitchen and Times Square West,” says Christopher Russell, director of Food & Beverage for CGM at Yotel.

In addition to East & West, the CGM team will oversee food and beverage throughout the property. The former Dojo restaurant space will re-launch this spring as a dedicated private events and function space. The Terrace, New York’s largest outdoor hotel space, will soon be announcing a new programming line-up starting this spring and featuring a rotating list of events and activities that span the seasons and embrace the core elements of a true Manhattan experience.

The popular YO! Brunch will maintain its $40 fixed-price menu on Saturday and Sunday afternoons, featuring an updated menu by the CGM team, as well as new cocktails.

“YOTEL New York is pleased to be partnering with China Grill Management to deliver a one-stop destination for dining, leisure, and entertainment,” says Claes Landberg, general manager of YOTEL New York.

Industry News, NextGen Casual, Restaurant Design