East Coast Wings + Grill, a family-dining franchise commended for its wide variety of buffalo-wing flavors and inclusive menu, is celebrating the season of giving with a holiday gift card promotion designed to give back to local food banks.
Starting November 19 and running through December 31, all 36 open-and-operating ECW+G locations will donate 10 percent of its net gift card sales to area food banks. The charitable initiative is part of the culture of ECW+G and its franchisees as they are active members in their communities and contribute to local causes.
East Coast Wings + Grill has multiple locations in North Carolina and Tennessee, along with locations in Virginia, Texas and Pennsylvania. Each location has chosen a local food bank to donate the 10 percent give back, and those chosen include Second Harvest Food Bank and Food Bank of Central & Eastern North Carolina.
“At ECW+G, we’re thoughtful about everything we do,” says president and CEO Sam Ballas. “While that focus is often associated with unit-level economics or other analytical measures, we know it’s crucial for our franchisees to be present in their communities and to give back in creative and impactful ways. This gift-card promotion not only allows for our locations to make tangible contributions to local food banks, but it allows our guests to get involved as well.”