East Coast Wings + Grill, a family-dining franchise commended for its wide variety of buffalo-wing flavors and inclusive menu, is celebrating the season of giving with a holiday gift card promotion designed to give back to local food banks.

Starting November 19 and running through December 31, all 36 open-and-operating ECW+G locations will donate 10 percent of its net gift card sales to area food banks. The charitable initiative is part of the culture of ECW+G and its franchisees as they are active members in their communities and contribute to local causes.

East Coast Wings + Grill has multiple locations in North Carolina and Tennessee, along with locations in Virginia, Texas and Pennsylvania. Each location has chosen a local food bank to donate the 10 percent give back, and those chosen include Second Harvest Food Bank and Food Bank of Central & Eastern North Carolina.

“At ECW+G, we’re thoughtful about everything we do,” says president and CEO Sam Ballas. “While that focus is often associated with unit-level economics or other analytical measures, we know it’s crucial for our franchisees to be present in their communities and to give back in creative and impactful ways. This gift-card promotion not only allows for our locations to make tangible contributions to local food banks, but it allows our guests to get involved as well.”

Chain Restaurants, Industry News, Philanthropy, East Coast Wings & Grill