East Coast Wings + Grill, a growing casual-dining franchise acclaimed for its wide variety of nationally award-winning buffalo wing flavors made-to-order with the freshest ingredients, is expanding its footprint throughout the southeastern region of the U.S. with a signed franchise agreement in Indian Trails, North Carolina.
Recently signing an agreement in Waxhaw, North Carolina, the brand is continuing to flourish in its home state of North Carolina. Breaking into new a new market, Chatpatta Ventures, LLC will be introducing the East Coast Wings + Grill concept to the Indian Trails community. This is group’s first step in diversifying its portfolio by entering the casual-dining sector.
“Having more than 20 years’ experience as a corporate officer in the IT industry, as well as consulting small businesses, I structured a small investor group and sought out a quality franchise system to break into the casual dining sector,” says Naveen Aileni of Chatpatta Ventures. “With unit-level economics as the brand’s foundation, East Coast Wings + Grill has unparalleled systems in place to support a new store opening more effectively than others we investigated.”
The news of the agreement comes on the heels of the announcement regarding East Coast Wings + Grill’s recently unveiled brand reinvention, featuring an evolved design, new branding elements, and an updated menu. Dubbed East Coast Wings + Grill 2.0, the upgraded model elevates nearly every platform of the brand while decreasing franchise costs, a strategic move for the growing brand.
“As we continue with the execution of our East Coast Wings + Grill 2.0 design and breaking into dense market opportunities, Indian Trails and the Chatpatta group will align swimmingly with our strategic growth strategy,” says Sam Ballas, president & CEO of East Coast Wings + Grill. “Our new look has given us tremendous momentum with potential franchisee candidates. As we worked hard in reducing development cost, creating a comfortable but rustic looking space, and implementing a craft beer push, the brand is poised to enter into record new unit growth in the coming months.”
With more than 60 locations currently operating or in various stages of development, East Coast Wings + Grill plans to open an additional 11 locations in Florida, Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee, and Virginia by year end in 2018. Offering a franchise opportunity that revolves around strong unit level economics, franchisees can expect an initial investment ranging from $650,000 to $1,000,000.
Known for its wide variety of buffalo wings, East Coast Wings + Grill offers nationally award-winning wing sauces that are mixed to order with the freshest ingredients. Inspired by different cultures—the islands, Tex-Mex, classic American, Asian, southern barbecue, European, bayou, and more—at East Coast Wings + Grill, community members can enjoy dozens of flavors of chicken wings and choose from nine heat intensities, resulting in hundreds of possible combinations that can be added to most entrees and, of course, wings. While wings remain a staple, the restaurant’s menu also includes delicious burgers, salads, sandwiches, and more.