East Coast Wings + Grill teamed up with Campbell Soup to offer franchise owners and their loyal guests an opportunity to donate 100 percent of the proceeds raised from soup sales, over the holiday season.

The family-dining franchise doubled its projected contribution and the 36 locations collectively were able to donate nearly $22,000 to local food banks across the southeast.

East Coast Wings + Grill has multiple locations in North Carolina and Tennessee, along with locations in Virginia, Texas and Pennsylvania. Each location chose a nearby food bank to donate 100 percent of the proceeds and those selected included: Blue Ridge Area Food Bank, Food Bank of Central & Eastern North Carolina, Mid-South Food Bank, Philabundance, San Antonio Food Bank, Second Harvest Food Bank of Northeast Tennessee, Second Harvest of Metrolina, Second Harvest of Northwest North Carolina and Stanly County Ministries.

“This initiative was an extension of the community-driven culture at East Coast Wings + Grill and each franchise owner’s commitment to serve local causes,” says president and CEO Sam Ballas. “From the owners to the staff, each want to provide more than quality food, service and a welcoming family-friendly dining experience but to be a partner for good in the communities they serve.”

Even throughout the pandemic, sales have remained consistent, due to the community’s ongoing support of these restaurant owners, knowing that each have given back through local sponsorships, donations and/or hosting fundraiser events.

Ballas continues, “The franchisees have a real sense of pride when it comes to the support of their loyal guests and this continues to remind them of why they chose to open and operate a local restaurant concept with the strength and capabilities to give back generously, especially through tough times.”

Chain Restaurants, Industry News, Philanthropy, East Coast Wings & Grill