Americans nationwide are busy baking and selling cupcakes for the Duncan Hines 1 Million Cupcake Challenge to raise funds for Share Our Strength’s Great American Bake Sale to help end childhood hunger.

Through July 24, the Duncan Hines 1 Million Cupcake Challenge provides bakers with the opportunity to win fabulous prizes including one of five trips for two to Los Angeles and seats on the red carpet of the 63rdPrimetime Emmy Awards.

Each week, the participants who raise the most funds for Share Our Strength have the opportunity to earn a matching donation from Duncan Hines.

For creative ideas and bake sale inspiration, offers tasty recipes such as zesty and creamy lemon chocolate cupcakes, which are featured in an instructional video on the Duncan Hines Facebook page.

To learn how to best host bake sales, bakers can check out the Great American Bake Sale’s Top 10 Tips and join the Duncan Hines Baker’s Club today at exclusive access to additional recipes, baking tips and coupons.

“We are seeing great excitement from passionate bakers across the country who are doing their part to help end childhood hunger by participating in the Duncan Hines 1 Million Cupcake Challenge,” says Greg Greene, director of marketing for Duncan Hines.

“We congratulate our weekly double donations winners for hosting successful Great American Bake Sales and invite everyone to get baking today and join us in our national fundraising effort that also offers big rewards including five trips for two to Los Angeles including seats on the red carpet at the 63rdPrimetime Emmys.”

Industry News, Philanthropy