Drive Shack opens the doors to its three-story, 96-bay West Palm Beach venue on October 18. Based on the premise that good times are meant to be had, not just talked about, Drive Shack ignites the fun with a mix of friendly competition, food and drinks, and interactive golf gaming.

Drive Shack will also kick off Drive4Change, a club donation drive to benefit The First Tee of The Palm Beaches. Committed to supporting the communities in which it serves, Drive Shack—with the support of 2nd Swing and the PGA TOUR Superstore—will be collecting used clubs to help benefit The First Tee and support its mission to positively impact the lives of young people through the game of golf. People can swing by Drive Shack anytime from opening day through November 3 to donate golf clubs, anything from a single iron to a putter to a full set of clubs. In return, those donating clubs will receive up to $100 of free BayPlay, based on the number of clubs donated.

Donated clubs will be valued and converted to cash donations with the help of 2nd Swing, and all Drive4Change proceeds will be given directly to The First Tee of The Palm Beaches. In addition, Drive Shack, with the support of the PGA TOUR Superstore, Delray Beach, will be presenting The First Tee of The Palm Beaches with brand-new sets of junior golf clubs to give to the young members they serve.

The go-to entertainment outlet for social seekers who want a fresh alternative to the typical day and nightlife scenes, Drive Shack offers guests the chance to socialize in one of 96 private, all-weather driving bays as they try to best one another at a variety of fun augmented-reality games. No membership is required to play; access to the range, golf clubs, unlimited balls, interactive games, and virtual courses are all included in the hourly price.

Guests can also compete at a number of retro arcade games dispersed throughout the multilevel venue; sip cocktails at the rooftop bar and lounge equipped with firepits; watch sporting events on one of the venue’s more than 300 TVs; and hit up Drive Shack’s special and themed events, including social leagues, boozy brunches, live music nights, and holiday bashes.

Drive Shack offers a chef-driven menu with dishes designed to be shared, from truffle flatbreads to pork wings to watermelon poke bowls. For dessert, there are specialty ice cream sandwiches featuring unique and locally influenced flavors—like key lime, which can only be found at Drive Shack’s West Palm Beach location. The bar offers a variety of creative cocktails, canned wine, local craft beers and surprising treats, including boozy cereals.

The West Palm Beach venue is located at 1710 Belvedere Road, West Palm Beach, FL 33406, and will be open from 9 a.m. to midnight Sunday through Thursday, and from 9 a.m. to 1 a.m. Friday and Saturday. Pricing ranges from $25 to $45 per hour, based on the time of day.

Consumer Trends, Industry News, NextGen Casual