DraftKings Inc. and Live! Hospitality & Entertainment announced today that the country’s first DraftKings Sports & Social venue will debut with a grand opening Thursday, December 1, at Somerset Collection, Michigan’s exclusive luxury shopping destination, located in Troy. Created with the sports fan in mind, DraftKings Sports & Social will offer customers a high-energy, first-class dining and entertainment experience.
“It’s been great collaborating with Live! Hospitality & Entertainment on this exciting project, which will deliver sports fans a great game day experience,” says Jeremy Elbaum, Sr. Vice President, Business Development at DraftKings. “With a shared commitment to innovation and entertainment, we look forward to opening our doors to customers in the Metro Detroit area.”
“Our core mission with DraftKings Sports & Social is to ‘raise the sports bar’ and set the new standard for dining and sports entertainment,” says Scott Steenrod, COO of Live! Hospitality & Entertainment. “Forging this strategic relationship with DraftKings, an industry leader in sports betting, has allowed us to create an iconic entertainment and dining destination where sports entertainment and sports betting will come together to create a truly premier experience. We’re thrilled for the public to experience the venue first-hand at the height of the NFL and college football seasons.”
DraftKings Sports & Social will look to offer fans an immersive sports entertainment atmosphere, the next best game watching experience outside of a stadium or arena. Highlighted by a state-of-the-art 32-foot LED media wall, game days will feature an electric environment with elements such as emcees and DJs, live fan-cams, competitions and games, and industry-leading audio and visual displays including music and light effects. Eligible guests will be able to enjoy DraftKings’ customer-friendly mobile platforms to place bets using the DraftKings Sportsbook and Casino products along with playing daily fantasy sports from their mobile devices across various sports, including football, basketball, baseball, golf, MMA, soccer, tennis and more, while watching multiple games live.
DraftKings Sports & Social will serve up an elevated gastropub menu of made-from-scratch items for lunch and dinner seven days a week, as well as brunch on the weekends. Signature menu items include upscale versions of game day favorites including burgers, sandwiches, salads, nachos and wings; specialty drinks like Sports & Social’s signature Crush cocktails; and a variety of beers ranging from national brews to local favorites. On a weekly basis, customers will be able to enjoy special food and beverage-focused events, including a brunch experience on Saturdays and Sundays with the venue’s famous #brunchtails table drinks and menu favorites like Chicken & Bliss, avocado toast and savory breakfast skillets.
The 10,400 square-foot space, located in the stand-alone building adjacent to Somerset Collection South, will include an exclusive DraftKings Lounge that can be utilized for private parties and events, as well as a dog-friendly outdoor patio that will offer an enjoyable setting for al fresco dining, live music, and socializing with family and friends. The venue will offer live music and entertainment multiple days a week, as well as a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
“This new destination will combine three things that our guests love – sports, entertainment and dining. DraftKings and Live! Hospitality & Entertainment are creating a culinary, sensatory experience that we believe will be the first of its kind in Michigan,” says Nathan Forbes, managing partner of The Forbes Company. “Like so many of our exclusive retailers, we are pleased that DraftKings Sports & Social selected Somerset Collection as its premier location.”
DraftKings Sports & Social venues are currently being designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm, and promises to fill a niche by providing an upscale, premier sports and entertainment experience. Additional locations of DraftKings Sports & Social are expected to be announced in the coming months.
