In an effort to support the restaurant industry as it rebounds from the impact of COVID-19, Discover announced today that it will be giving $5 million to Black-owned restaurants. From now through Oct. 31, 2020, consumers can go to Discover’s Facebook, Twitter and Instagram pages to nominate their favorite Black-owned restaurant, and 200 nominees will be randomly selected to receive $25,000.
“COVID-19 has wreaked havoc on businesses across the United States, and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic,” said Julie Loeger, Discover EVP and president of U.S. Cards. “Through this campaign, people across the country can support their favorite Black-owned restaurants. By sharing the names of these establishments on social media, it not only helps promote these businesses, but it also nominates them for a chance to receive $25,000.”
Nominations can be made on the following social media platforms:
- Twitter: Tweet and mention the restaurant’s name and @Discover, #EatItForward and #Sweepstakes.
- Facebook: Nominate a restaurant by tagging them in the comments section of a post where Discover is asking for nominations related to the $5 million commitment to Black-owned restaurant program.
- Instagram: Upload a photo taken by a user that is related to the nominated restaurant and tag @Discover, #EatItForward, #Sweepstakes and @ mention the restaurant’s Instagram account or restaurant name within the photo caption.
Weekly drawings will start July 13, 2020, and will consist of 17 weekly entry periods, with the final drawing date taking place in November 2020. See the Official Rules for additional nomination and winner criteria at www.EatItForwardTerms.com.
To launch the program, three Black-owned restaurants have been selected to receive $25,000 each—Back in the Day Bakery in Savannah, Georgia, Post Office Pies in Birmingham, Alabama, and Rodney Scott’s BBQ which has locations in both Birmingham and Charleston, South Carolina—and their stories will be featured in Discover’s communication channels in support of the #EatItForward program.