Denny’s Corporation, owner and operator of Denny’s Inc. and Keke’s Inc. announced it has entered an expansive agreement with Franklin Junction, the global leader in branded virtual restaurants. The agreement provides that Franklin Junction will partner with at least 250 domestic Denny’s restaurants providing geographic exclusivity for these restaurants to accelerate Denny’s market presence through its innovative Host Kitchen platform.
“Our off-premises sales channels are a unique strength for Denny’s, and we are excited about the opportunity to further advance our leadership position in the market,” says Kelli Valade, Denny’s President and Chief Executive Officer. “This new partnership with Franklin Junction will allow us to deliver even more amazing guests experiences.”
The Host Kitchen platform, pioneered by Franklin Junction, enables restaurant brands access to capital-free expansion in new markets as virtual restaurants, whereby orders are produced locally by Franklin Junction’s Host Kitchen® fulfillment partners.
“We are excited to collaborate with Denny’s to host new virtual concepts through their vast restaurant footprint,” says Rishi Nigam, CEO and Co-Founder of Franklin Junction. “With our groundbreaking Host Kitchen platform, we are revolutionizing the way restaurants expand market share, and this relationship marks an exciting milestone in our mission to redefine restaurant economics and the future of dining.”