Denny's is taking a bite out of childhood hunger after donating more than $944,000 as part of the diner's fourth annual fundraising campaign for Share Our Strength's No Kid Hungry, a national movement aimed at ending childhood hunger by connecting kids with healthy food where they live, learn, and play.
Since fundraising efforts for No Kid Hungry began at Denny's in 2011, the brand has donated a total of $2.3 million to the cause.
"We are incredibly grateful for the overwhelming generosity and support of our guests and dedicated employees as we continue the fight to help end childhood hunger in the U.S.," says Denny's CEO John Miller. "Each year we strive to make an even bigger impact with our fundraising efforts, and this year's donation is a true testament to the passion and commitment we have for this important campaign and in helping make a difference, one meal at a time."
Fundraising took place Aug. 15 through Oct. 19, during which time guests were able to purchase $9 worth of redeemable Denny's coupons for just $3, with every dollar donated helping feed a child up to 10 healthy meals.
Guests also had the option to make an online monetary donation of their choice, receiving $5 off their next $20 meal at Denny's, or could purchase one of three exclusive No Kid Hungry campaign t-shirts—designed by Denny's team members—for $10 each, with a portion of all sales going directly to No Kid Hungry.
No Kid Hungry's restaurant fundraiser ran the full month of September, No Kid Hungry month, but in a bid to increase its impact on the campaign this year, Denny's began fundraising efforts a full two weeks ahead of most restaurant partners. The diner also extended the campaign for an additional two weeks in response to the continued donations from guests, both online and in-restaurant.
"The generosity of Denny's and Denny's customers is always inspiring," says Billy Shore, founder and CEO of Share Our Strength. "This year, they raised the bar not just in their promotions but in their enthusiasm. That commitment to connect more kids to the food they need clearly made an impact in their fundraising."