Denny’s has issued a special challenge to “Man v. Food” star Adam Richman, daring him to prove he can eat $40 worth of items off Denny’s all-day, everyday $2 $4 $6 $8 value menu.

The throw-down, which was issued via Facebook and Twitter, was accompanied by a pledge from Denny’s to donate $12,468 to the Special Olympics. Denny’s popular value menu will offer Richman 16 dishes to choose from, with thousands of possible combinations to reach the $40 total. The idea behind the challenge is to showcase not only the array of menu items available—from the $2 stack of pancakes to the $8 bacon chipotle skillet—but to also demonstrate the tremendous value $40 can represent at Denny’s.

Denny’s is urging Facebook followers to ‘Like’ its challenge, to show Richman how much the public at large would like to see him take on the $2 $4 $6 $8 value menu. The company will leave the post up until March 17 to receive as many ’Likes’ as possible, and is encouraging Denny’s and “Man v. Food” fans to spread the word via social media sites.

“Adam has tackled everything from a 72-ounce steak to an 11-pound pizza, but he’s never met a challenge like Denny’s $2 $4 $6 $8 value menu,” says John Dillon, vice president of marketing for Denny’s. “With $40 you can order anywhere from five to as many as 1,214,398 items—enough food to feed an army, or one TV host with a very healthy appetite.”

Industry News, Philanthropy