Marketing automation platform Punchh announced that Denny’s Corporation, one of America’s largest full-service family restaurant chains, has selected the company as its customer relationship management (CRM) solutions provider. The new partnership will enable the brand to better connect with its guests through tailored, omnichannel experiences.

After evaluating many vendors, Denny’s selected Punchh for its comprehensive product capabilities, deep restaurant industry expertise and understanding of the nuances involved with franchised businesses. Additionally, Punchh’s solutions will enable Denny’s to realize its 1-to-1 marketing goals and increase lifetime customer value.

Denny’s will leverage Punchh’s Restaurant Marketing Cloud, including its machine-learning capabilities for segmentation and personalization, enabling them to better surprise and delight guests with targeted promotions, coupons and other timely, relevant communication. Punchh will integrate with Denny’s current systems including tablets, point-of-sale, online ordering and other applications to provide a complete view of both digitally known and anonymous guests. Further, Punchh’s secure data collection and robust behavioral analytics will help Denny’s increase visits from loyal guests, reactivate lapsed customers and elevate ROI across all of the brand’s stores.

“Denny’s has always focused on making every guest feel at home, and that’s enabled them to create strong and lasting relationships. By adding our technology to their customer relationship strategies, Denny’s will be able to deepen those relationships and bring more value to guests whether they’re dining in or ordering ahead for pickup and delivery,” says Punchh CEO Shyam Rao. “We’re proud to work with such an esteemed brand, and look forward to being part of the family for years to come.”

Adds Denny’s Chief Marketing Officer John Dillon, “At Denny’s, we’re proud to offer a warm and welcoming experience for all of our guests, whether they’re dining with us in-restaurant or online with Denny’s on Demand. As we continue to find convenient ways for our guests to enjoy and experience all that Denny’s has to offer, we’re excited to partner with Punchh and help us get to know them on a more personal and customized level through the use of their innovative technology.”

Says Denny’s Senior Manager, Brand Engagement, Luis Martinez, “When looking for a CRM solution, we wanted to find a partner that understands the nuances of a franchise restaurant and has a best-in-class platform designed for our industry. With its proven track record and executional excellence to support our business needs on a national and local basis, we believe that Punchh is the ideal partner.”

Industry News, Technology, Denny's