Dave & Buster’s announced that it has engaged Mother in New York as its new creative agency of record. The agency will deliver new national and regional marketing campaigns and enhanced, tailored communications with Dave & Buster’s guests.

“We are excited to work with Mother to deliver a fresh look and feel to our advertising campaigns and guest communications,” says Brian Jenkins, Chief Executive Officer. “As we continue to reopen more of our locations and bring fun back to the communities we serve, this partnership will enable us capitalize on technology upgrades, enhanced data analytics and digital marketing investments to drive deeper engagement with our guests.”

Jenkins continues, “The partnership with Mother is a testament to the hard work, strength and resiliency of the Dave & Buster’s team. We are confident our new communications will help strengthen Dave & Buster’s competitive position and enable us to drive value for all stakeholders.”

“We see an immense opportunity to build communications that engage our guests on an emotional level,” adds Brandon Coleman III, Senior Vice President and Chief Marketing Officer. “In addition to delivering entirely new national and region-specific marketing campaigns, we will also begin leveraging our data assets to deliver more personalized messages. We look forward to the connections these new efforts will create with our guests.”

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