Cracker Barrel Old Country Store announced that it is bringing global superstar Dolly Parton to perform in the 94th Annual Macy’s Thanksgiving Day Parade during Cracker Barrel’s second-ever appearance—where she will sing the holiday classic “A Holly Jolly Christmas.” And to celebrate the occasion, Cracker Barrel is gifting a few lucky fans a unique viewing experience—from the comfort of their own home.
With the COVID-19 pandemic impacting many holiday traditions this year, Cracker Barrel and Dolly Parton are giving the gift of a new tradition by providing 10 fans—tuning in from home—a VIP Watch Party Package. This exclusive package will include:
A limited-edition pink Cracker Barrel rocking chair, autographed by Dolly;
A copy of Dolly’s brand new “A Holly Dolly Christmas” album—her first collection of Christmas tunes in three decades;
And two $100 gift cards, one to Macy’s and one to Cracker Barrel Old Country Store—perfect for holiday shopping and enjoying a warm, homestyle meal after checking everyone off your list.
Nine winners plus one grand prize winner – who will receive a $250 gift card to Macy’s and Cracker Barrel meals for a year (valued at $650) in place of the $100 gift cards—will be selected. To enter for a chance to win Cracker Barrel’s VIP Watch Party Package, guests and fans are invited to share their favorite holiday tradition at crackerbarrel.com/vip now through Nov. 17.
“We all find comfort in traditions, especially during the holiday season – and America is yearning for familiar holiday traditions, like the iconic Macy’s Thanksgiving Day Parade, now more than ever,” Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate says. “It is still important for us to share in the magic of the holiday season with our guests—even from home. The VIP Watch Party Package gives a few lucky fans a chance to experience the nostalgia and holiday cheer that Cracker Barrel and Dolly will bring to this year’s Parade in a safe, yet fun and memorable way.”
While the 94th Annual Macy’s Thanksgiving Day Parade may have a reimagined format this year, Cracker Barrel’s handcrafted “Home Sweet Home” float, a giant replication of the timeless American memorabilia found at its stores —including the iconic fireplace, peg game, oil lamp, classic front porch and rocking chairs, will once again take to the streets of Manhattan live from 34th Street. The holiday season is an especially important time for Cracker Barrel and the brand is looking forward to sharing with viewers nationwide the “Home Sweet Home” float in Cracker Barrel’s second appearance in the tradition of the Macy’s Parade.
“Thanksgiving is our busiest day of the year, when we host guests across the country with our warm hospitality and fill their tables with delicious homestyle cooking,” Tate adds. “As we all work to re-imagine how we will celebrate the holidays this year, Cracker Barrel is committed to maintaining high safety standards and will be offering convenient options for guests to enjoy a homestyle holiday meal in-store or cozied up at home.”
Guests may learn more about how to celebrate Thanksgiving with Cracker Barrel this year by visiting crackerbarrel.com. And viewers can tune into the live broadcast of the Macy’s Thanksgiving Day Parade, airing nationwide on NBC, Thursday, Nov. 26 from 9 a.m. to Noon, in all time zones—where Cracker Barrel and Dolly Parton will bring a sense of nostalgia, warmth and hospitality to this Turkey Day tradition. To get in the spirit earlier than ever before, guests can also pick up a copy of Dolly’s new holiday album, “A Holly Dolly Christmas,” available now at Cracker Barrel locations nationwide or at crackerbarrel.com.