The Counter Custom Built Burgers is now operating its second Saudi Arabian location in Riyadh. The Counter offers a “burger for every lifestyle,” with more than a million possible combinations and embraces “burgers with a conscience,” using naturally raised, hormone- and antibiotic-free beef, all-natural chicken, locally sourced shrimp, and a house-made vegan/veggie burger for their burger and salad style burger bowls. Additionally, The Counter serves a wide selection of bold signature burgers and burger bowls, flavorful side dishes, milkshakes, all featuring quality ingredients.

At The Counter, guests creatively construct their burgers by selecting from the following options using a checklist-style menu:

Step 1—Choose a Burger: Pick a protein

Step 2—Choose a Cheese: Choose from a variety of imported and domestic cheeses including Danish Blue Cheese, Greek Feta, Herb Goat Cheese spread, Cheddar, Jalapeno Jack, Gruyère and soft ripened Brie

Step 3—Choose a Sauce: Top it off with sauces including spicy sour cream, sweet Sriracha, basil pesto, chipotle aioli, peanut sauce, tzatziki or sun-dried tomato vinaigrette

Step 4—Choose a Topping: Select from several toppings including crushed peanuts, sautéed mushrooms, sliced avocado, homemade chili, carrot strings, dill pickle chips, dried cranberries, grilled pineapple, roasted corn & black bean salsa, fried egg, avocado, and spicy pepperoncini

Step 5—Choose a Bun: Put it all between a choice of artisan-baked buns like brioche style, Hawaiian bun and English muffin—or in a bowl over a bed of organic mixed greens or lettuce blend.

Step 6—Choose a Side:  Add shoestring fries, crispy onion strings, quinoa salad, housemade chili, or grilled vegetable skewers

"We are proud to expand The Counter’s footprint in Saudi Arabia and introduce the fun build-your-own burger concept to new guests,” says franchisee Khaled Al-Dajani of Dayem Holdings. “We look forward to growing with the Riyadh community and seeing all the new burger creations.”

“We built The Counter as a space for guests to create burgers without limits and to have fun in the process,” says Craig Albert, co-CEO of The Counter. “We’re excited to work with Khaled and Dayem Holdings to expand the concept to Riyadh, as Saudi Arabia has been extremely warm and welcoming.”

The Counter Riyadh is located on Tahliya Street, occupies 3,767 square feet, and seats a total of 165 guests. The restaurant also features a patio for outdoor seating. 

Casual Dining, Chain Restaurants, Industry News, Menu Innovations, NextGen Casual, The Counter