Representatives from the coffee industry throughout the globe are set to gather in Rimini, Italy in June for World of Coffee, Rimini 2014. World of Coffee is the premium coffee event in Europe for quality coffee from bean to cup and features the most innovative products and services on the market today.  The event is also going to be the stage for the flagship competition for baristas–The World Barista Championship–and will take place 10–12 June at Rimini Trade Fare Centre, Italy.

The event is organized by the Speciality Coffee AssociaTion of Europe (SCAE) and with over 5,000 trade visitors expected, over 200 brands showcased, 20 thousand square meters of display space and 50 countries present, excitement is running high.

There are three core functions to World of Coffee.  1) It is a multi-faceted exhibition of all the latest innovations in coffee, 2) a training center dedicated to educating and raising standards for individuals in the coffee world and 3) the stage for the international coffee competitions.

The Exhibition:

The exhibition showcases every aspect of coffee production from been to cup including: coffee-producing nations, new technology, the latest trends, the most current models of consumption, and products from around the world, with demonstration areas where the best in specialty coffee and confectionery, fine cuisine, gelato and baking will be brought together for the first time in Rimini.

The Competitions:

Competitors from across the globe will compete on this world stage for the crown in three world coffee championships that include the flagship World Barista Championship as well as the World Brewers Cup and the World Coffee Roasting Championship.  

World Barista Championship, is an annual destination for national barista champions from over 50 countries. In each competition, with numerous local and regional preliminary events, baristas prepare espressos, cappuccinos and original espresso signature drinks to exacting standards for a panel of international judges.  World Brewers Cup, highlights the craft of filter coffee brewing by hand, promoting manual brewing techniques and service excellence.  With a compulsory service and an open service round competitors prepare three beverages utilizing whole bean coffee provided to them and whole bean coffee of their choosing in a presentation format to focus on the extraction and flavor profiles of each.  World Coffee Events debuted the World Coffee Roasting Championship last year at World of Coffee Nice 2013, France. Competitors in the three-stage event will be evaluated on their performance evaluating the quality of green coffee (coffee grading), developing a roasting profile that best accentuates the desirable characteristics of that coffee, and on the ultimate cup quality of coffees roasted.

Education & Training:

Education, training, skill building, and certification are core objectives of SCAE and the SCAE Coffee  Diploma System that brings all of our education courses together into a modular system where coffee enthusiasts can pick and  choose courses to match their professional/personal requirements.   SCAE brings its prestigious Coffee Diploma System to World of Coffee every year so individuals can, at the show, improve their coffee skills and knowledge, or even get the certification for what they already know through the Coffee Diploma System.

On the social side, a packed calendar of parallel events will round out the evenings during World of Coffee 2014, taking the fair out of the expo center through initiatives, events, shows and contests that will bring the Rimini area to life and help turn it into the world’s new coffee capital.

Who’s Who of Coffee:

Fiera di Rimini was chosen by SCAE this year to concurrently host the two leading international events in the sector, World of Coffee and the World Barista Championship, due to the HoReCa expertise it has developed through one of the strongest, most comprehensive exhibition programs in the sector.

Speciality Coffee of Europe (SCAE) is the world’s leading professional organization for promoting quality coffee, bringing together some 1500 professionals from the coffee industry.

SCAE's prime goal is to raise coffee standards, spreading knowledge and education through active training and a certification program (the Coffee Diploma System), its internationally prominent event World of Coffee, and an array of world championships.


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