FB Society, the award-winning hospitality brand known for pushing the boundaries of immersive dining and experiential hospitality, has appointed Christine Magrann as President and Chief Operating Officer of Whiskey Cake Kitchen & Bar and Mexican Sugar. Magrann, a transformative industry leader, will oversee brand strategy and operations, furthering FB Society’s mission to create unforgettable dining experiences.
“FB Society is built on a relentless passion for creating unforgettable experiences, and Christine embodies that spirit,” said Jack Gibbons, CEO of FB Society. “She has a track record of shaping brands that truly connect with people, and her leadership will be instrumental as we continue to push boundaries and redefine hospitality. We have exciting things ahead, and Christine’s expertise will be instrumental in bringing those ideas to life.”
Magrann previously served as President and Chief Operating Officer at Makeready, where they led the development of distinct, experience-driven hospitality brands. She played a key role in shaping acclaimed properties such as The Adolphus in Dallas, The Ryder Hotel and Emeline in Charleston, and The Halcyon in Denver. Her ability to blend strategic vision with authentic, community-driven hospitality helped define Makeready’s reputation as a leader in immersive guest experiences.
“FB Society builds brands that are not just restaurants, but destinations—places where guests feel a true connection,” said Magrann. “My focus will be on deepening those connections through enhancing the guest experience, elevating menu innovation, and expanding our presence in new markets. FB Society has an incredible foundation, and I’m excited to build on that energy to create something even more special for our guests and teams.”
FB Society continues to expand its presence as a leader in immersive hospitality. In 2024, the company achieved 31 percent unit growth across its portfolio, generating over $400 million in annual revenue. With several new projects underway, FB Society continues to focus on brand evolution and pushing the boundaries of experiential hospitality.
Magrann joins FB Society’s executive leadership team alongside Chief Financial Officer Brad Leist, Chief Operations Officer Jon Peck (Haywire, Ida Claire, and The Ranch at Las Colinas), and Chief Executive Officer Jeff Carcara (Sixty Vines) with each playing a pivotal role in leading the company’s continued innovation and growth.
