Centerplate and Hard Rock Stadium announced Wednesday a 10-year contract extension for the provider to continue delivering a first-class food and beverage program at the global entertainment destination. The long-term partnership between Centerplate and the 65,000-seat Hard Rock Stadium means an unparalleled fan experience, locally-inspired culinary program and top-notch guest service will continue to be pillars of the venue’s service offering.

Best known as the home of the Miami Dolphins, the venue also hosts year-round events such as University of Miami football games, the Capital One Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, College Football Playoffs Final 2021, international soccer and a host of world-class events. The facility also will host the Miami Open tennis tournament beginning in 2019. This July, marquee international soccer is slated for the stadium, with the International Champions Cup men’s and women’s teams prepared to take the pitch.

“Our partnership with Hard Rock Stadium has been one of our most successful because they have ownership and a management team that truly focuses on, invests in and innovates the guest experience,” Centerplate president/CEO Chris Verros says. “We are looking forward to continuing to work together with them to create best-in-class experiences at what is now one of the premier global entertainment destinations in the world: Hard Rock Stadium.”

Centerplate and Hard Rock Stadium’s emphasis on innovative, local cuisine is a big draw, continuing a commitment to bring fresh flavor and a diverse array of options to Hard Rock Stadium. The menus include fresh and renowned food and beverage offerings sourced directly from South Florida. The venue also has 50+ craft beers and more than 1,000 tap handles venue wide, one of the highest distribution point totals in the NFL. Centerplate also worked closely with the Miami Dolphins over the last few seasons lending its hospitality design expertise to the stadium’s recent $500 million plus renovation.  

“We are excited to extend our partnership with Centerplate for many years to come,” adds Hard Rock Stadium and Miami Dolphins vice chair, president and CEO Tom Garfinkel. “Centerplate has been the kind of partner you hope to have: responsive, innovative and operationally excellent. They listen and collaborate while also bringing creative ideas on how we can continually improve the guest experience together.”

Industry News, Non-Commercial