Punxsutawney Phil may be able to predict the end of winter, but fresh California strawberries are the true harbingers of spring.

In season from April through October, fresh California strawberries add excitement, color, nutrition, and the taste of sun-ripened fruit to favorite and signature dishes.

Bursting with sweetness and natural goodness, luscious berries arrive just in time to refresh tired menus.

Since 2010, there has been an upward trend of more consumers eating strawberries with greater frequency. 52 percent are eating strawberries at least once a week.

Operators can take advantage of fresh California strawberry popularity during May, National Strawberry Month. With 31 days to celebrate versatile and nutritious strawberries, May is the perfect opportunity to showcase California strawberries in dishes across the menu.

Consider a month-long festival of strawberry shortcakes. Think global with Strawberry Macaroon Napoleans,or think small with Strawberry Shortcake Sliders,or just go traditional with Southern Strawberry Shortcake. 

Industry News, Kitchen Equipment