California Pizza Kitchen (CPK), the creators of the iconic Original BBQ Chicken Pizza, is relaunching its popular Thank You Card promotion that rewards every guest with prizes just for dining at the restaurant. Starting Monday, January 16th, CPK will hand out sealed Thank You Card envelopes to guests dining in or taking out at any location nationwide. Each envelope contains a secret prize, redeemable on a future visit. Prizes range from discounts off a meal, free pizza for a year, a trip for two to California and cash prizes from $500 to $50,000.

“After 36+ years of serving innovative, California inspired cuisine, we are proud to have built an incredibly loyal and supportive CPK guest community, so we wanted to do something to show our appreciation as we kick off the new year,” says Ashley Ceraolo, SVP of Marketing at California Pizza Kitchen. “This program is an exciting way to give back to each CPK guest and truly say ‘Thank You’, whether it’s a percentage off their next meal, a memorable vacation, or a cash prize. The best part is every card is a winner!”

To redeem their prize, guests must bring back their unopened “Thank You” envelope to any full-service CPK location between January 16 and April 23 and have a CPK restaurant manager open it. As a bonus, guests who sign up to join CPK Rewards during the promotion will also receive a $5 Rewards and a Free Small Plate for registering.

Thank You Cards aren’t the only thing CPK fans can look forward to in January. Starting January 17th, the brand is also launching a new signature cocktail called Endless Sunshine that will feature happy hour pricing of $7 all day, every day. Endless Sunshine is a twist on a margarita made using Milagro Blanco Tequila, Monin passion fruit, Monin peach, fresh lime, and Fresca. The signature cocktail also comes in a spicy version, upon request.

Industry News, Marketing & Promotions, California Pizza Kitchen