NCR Corporation, a consumer transaction technologies firm, today announced that Buffalo Wild Wings has selected the NCR Aloha Online Ordering solution for its 1,000 company-owned and franchised locations to help drive its takeout ordering business. Adding online ordering functionality to its existing NCR technology solution will enable Buffalo Wild Wings to manage both on- and off-premise transactions seamlessly within one system.
Aloha Online Ordering enables Buffalo Wild Wings customers to order online and avoid wait times on the phone. Customers' payment information is securely stored for future orders, and they can review their orders, which increases order accuracy. All web orders are instantly distributed to the appropriate store and then routed to the kitchen.
According to the National Restaurant Association, technology innovation continues to play a vital role within the industry. Nearly 20 percent of consumers say technology options are an important feature that factors into their decision when choosing a full-service restaurant; 24 percent of 18- to 34-year-olds say they consider a restaurant’s technology options when selecting where to eat.
“NCR is a strategic vendor partner whose innovative solutions will enable us to create a branded experience that resonates with our guests," says Karen Bird, vice president of technology, Buffalo Wild Wings. "The combination of the POS solution and online ordering have allowed us to operate with greater efficiency and engage guests for greater sales."
Buffalo Wild Wings chose NCR for its global footprint, best-in-class solutions, reputation, and commitment to the restaurant industry and the ability to work with one vendor as a long-term partner.
“Our goal is to support Buffalo Wild Wings vision of improving the guest experience by helping them make everyday easier for their customers with more speed and accuracy, while providing flexibility in their ordering experience," says Kim Eaton, president, NCR Hospitality.