New Year’s Day 2019 will present the same challenge it does each year: forcing Americans to choose between getting a jumpstart on their New Year’s resolution goals or enjoying an action-packed day of college football. So, Buffalo Wild Wings came up with a solution.

On January 1, in one of America’s fittest cities, Minneapolis-St. Paul, Buffalo Wild Wings servers (who, on average, take over 20,000 steps in a shift) will offer to wear guests’ fitness trackers so they can sit back, relax and enjoy a full day of college football bliss…without missing a step.

“We know folks are going to be facing an internal struggle on January 1: balancing enjoying the slate of top college football matchups with their recently declared New Year’s resolutions,” says Seth Freeman, chief marketing officer, Buffalo Wild Wings. “With this program, our guests at Buffalo Wild Wings will get the best of both worlds—they can have their wings and eat them too.” 

With 364 days left to break a sweat, guests are encouraged to let Buffalo Wild Wings do the walking this January 1 while you eat wings, drink beer and watch a 12-hour marathon of college football.

Below is a list of all participating locations:

  • Apple Valley, Minnesota: 14658 Cedar Ave. S, Apple Valley, Minnesota
  • Blaine, Minnesota: 1540 109th Ave. NE, Blaine, Minnesota
  • Bloomington, Minnesota: 312 S Ave., Bloomington, Minnesota
  • Champlin, Minnesota: 11580 Theater Dr., Champlin, Minnesota
  • Chanhassen, Minnesota: 550 W 79th St., Chanhassen, Minnesota
  • Coon Rapids, Minnesota: 3395 River Rapids Dr., Coon Rapids, Minnesota
  • Crystal, Minnesota: 5590 W Broadway, Crystal, Minnesota
  • Eagan, Minnesota: 1280 Promenade Pl., Eagan, Minnesota
  • Edina, Minnesota: 2685A Southdale Ctr., Edina, Minnesota
  • Lakeville, Minnesota: 18425 Orchard Trl., Lakeville, Minnesota
  • Maplewood, Minnesota: 3085 White Bear Ave. N, Maplewood, Minnesota
  • Minneapolis, Minnesota: 2001 SE University Ave., Minneapolis, Minnesota
  • Oakdale, Minnesota: 8346 3rd St. N, Oakdale, Minnesota
  • Plymouth, Minnesota: 3505 Vickburg Ln., Plymouth, Minnesota
  • Roseville, Minnesota: 1777 W County Rd. B2, Roseville, Minnesota
  • Savage, Minnesota: 7551 Egan Dr., Savage, Minnesota
  • St. Paul, Minnesota: 80 N Snelling Ave., St. Paul, Minnesota
Health & Nutrition, Industry News, Marketing & Promotions, Buffalo Wild Wings