Placing a renewed effort on growing their brand presence throughout the U.S, Boston’s Restaurant & Sports Bar (Boston’s), a Dallas-based casual dining concept that combines a family-friendly restaurant and sports bar under one roof, brings new members to the development team to help accelerate system-wide growth. Each of the new corporate faces at Boston’s brings their own unique expertise to the brand with the goal to ignite franchise sales and overall brand development.
“Boston’s has the capability to be just as widespread of a brand stateside as its sister brand, Boston’s Pizza, is in Canada,” says Ken Phipps, Director of Franchise Sales for Boston’s. “There is an unlimited amount of potential for the brand’s growth in the states and in Mexico and the new additions to our team possess all of the capabilities to reignite our franchising efforts. Each one of these new team members brings something different to the table and their combined skills aid the company in preparing for North American domination.”
To aid in the development process, Boston’s has brought on Rick Lauro as the new vice president of finance. Lauro brings with him years of experience in the field of finance and will aid the company in providing solid financial leadership while collaborating closely with departmental leaders to execute the company’s goals, objectives and strategic vision. Utilizing his experience with well-known brands such as Coca Cola Enterprises, Lauro aims to build brand reverence and equity, and help the franchisees become stronger operators. In addition to Lauro, the new highly skilled team includes George Woolley and Erik Premont who will act as directors of franchise sales, both in the U.S. and in Mexico. The two look to grow the company alongside Ken Phipps under the guidance of Bill Edmiston, solidifying the Boston’s brand and mirroring the brand’s well-established footprint in Canada.
Founded in 1964 by Greek immigrant, Gus Agioritis, the company’s sister brand, Boston Pizza has more than 375 locations throughout Canada and is considered the No. 1 casual dining brand in the country. Bringing in over $1 billion in system-wide gross sales, Boston’s continues to follow the same traditions and dough recipes that were created over 50 years ago.
Boston’s Restaurant & Sports Bar’s U.S. operations are based in Dallas and the company currently has 27 locations operating in 22 states.