Bob Evans Farms announced it has donated $100,000 to the USO as part of its ‘Making a Difference, Bite by Bite’ shopper marketing campaign. The campaign, which is part of the company’s yearly Our Farm Salutes initiative, will help the USO support service members and their families. In addition to the donation, Bob Evans will launch an integrated shopper marketing campaign to create awareness of the partnership through different touchpoints including digital, website, in-store and specially marked packages of its refrigerated products in stores nationwide.
Now in its fifth year, Our Farm Salutes is committed to supporting America’s active-duty service members, veterans, and their families through volunteerism, strategic partnerships, grant opportunities, awareness, and donations.
Consumers looking for other ways to support the USO can visit www.OurFarmSalutes.com to send a message of gratitude and support to service members or donate directly to the USO to fund mobile and center operations, programs and entertainment, transition services, and more.
“Supporting the men and women who serve our country is ingrained into the very fabric of Bob Evans. Their selfless service is the reason for our yearly ‘Our Farm Salutes’ initiative,” says CEO Mark Delahanty. “This year, we are proud to help raise awareness for all of the incredible ways that the USO helps our servicemen and women, and their families, at home or abroad.”
“Bob Evans values the importance of family and home and understands the critical mission of the USO – to strengthen service members and their families by keeping them connected to family, home and country,” says Lisa Anastasi, USO chief development and marketing officer. “This campaign will raise awareness of the USO’s important work and provide military supporters with the chance to give more than thanks to military members and their families. We are grateful that Bob Evans has pledged their support and is working to encourage others to make a difference.”
The specially marked products will be available for purchase in stores nationwide from May to July 2021.