The newest addition to the Big Whiskey’s brand opened in Jefferson City, Missouri, on Friday, October 18, to enthusiasm in the community, setting a company sales record for opening weekend. The brand, which started franchising its “American Restaurant & Bar” concept in 2015, has seen great success in previous franchise grand openings but none to this scale.

“An opening like that really charts the course for success. The team in Jefferson City put in the hard work and it really paid off,” says Paul Sundy, co-founder of Big Whiskey’s and acting Senior Vice President of Operations. He continued, “We know our brand is special and we know our stores have the potential to become staples in the communities we’re growing into, this weekend in Jefferson City really proved that.”

A representative for the Jefferson City Big Whiskey’s location says the grand opening celebration will continue as it sets its community first approach in motion. For the remainder of October, the newly-opened restaurant, located at 627 W. McCarty Street in the historic JCD Building (now named River Park) has pledged to donate a portion of its profits to Dine United benefiting United Way of Central Missouri. On the charitable organization’s website, United Way of Central Missouri says it “fights for health, education, financial stability and basic needs of every person in central Missouri.”

Big Whiskey’s will continue their community first efforts in November, as the restaurant is set to host a Coaches vs.Cancer event on November 4 at 11:30 am. Coaches vs. Cancer, in collaboration with the National Association of Basketball Coaches, fundraises for the American Cancer Society. The event will feature athletic director and head basketball coach of Lincoln University, John Moseley, and retired legendary University of Missouri head basketball coach, Norm Stewart. $10 Donations are requested at the event.

In addition to a wide-ranging whiskey selection, Big Whiskey’s boasts an extensive menu featuring bold, flavorful plates and great choices for either lunch, dinner, or late-night. A rotating seasonal menu compliments the brand’s staple items that include: Buffalo Chicken Wontons, crispy fried wontons filled with Big Whiskey’s Buffalo Chicken Dip; the mouthwatering Big Whiskey BBQ Craft Burger, topped with crispy onion rings, bacon and homemade Honey Whiskey BBQ sauce; and a selection of hand-cut steaks and homemade pasta dishes.

Big Whiskey’s, founded in downtown Springfield, Missouri, in 2006, currently operates in Arkansas, Kansas and Missouri with additional stores in Alabama and Oklahoma, as well as a third Kansas City area location slated to open in 2020. The franchise operation is currently in negotiation for additional market expansions, but is not yet prepared to announce details.

Chain Restaurants, Industry News, NextGen Casual