As the Northeast begins to recover from the devastating aftermath of Hurricane Sandy, Beef ‘O’ Brady’s franchise partners are rallying to help those in need. On November 1, more than 60 Beef ‘O’ Brady’s restaurants donated 10 percent of the day’s earning to the American Red Cross to support Hurricane Sandy relief efforts. The goal was to raise approximately $10,000.

CEO Chris Elliott states, “Our thoughts and prayers go out to all those impacted by Hurricane Sandy. We’ve fielded dozens of calls over the past few days from franchisees and employees asking how they could help support those impacted most from the storms, and we are proud to partner with a cause that plays such a critical role in assisting the recovery process.”

Beef ‘O’ Brady’s is no stranger to philanthropic efforts. On a local level, each restaurant makes a significant effort to become completely entrenched within its community through volunteer efforts, outreach, and involvement. In June 2012, Beef ‘O’ Brady’s named the Wounded Warrior Project as its primary beneficiary and kicked off the partnership with a $25,000 donation.

Industry News, Marketing & Promotions, Philanthropy, Beef 'O' Brady's