Back by popular demand, Barilla’s heart-shaped pasta, Barilla Love, will be available to fans both on shelves at select grocery locations and on menus at Nordstrom Restaurant Group locations nationwide. To celebrate its return, Barilla is introducing The Pasta Promise – the commitment of a lifetime to always eat pasta with your loved one. To honor that promise, Barilla is offering consumers the opportunity to enter for a chance to win the Ring-a-toni: a set of two, Barilla Love-inspired diamond and ruby encrusted rings created by jewelry designer extraordinaire, Alison Lou, for you and yours.

“The response to Barilla Love last year was so overwhelmingly positive, we had to go bigger and bolder for its second year,” says Jennifer Ping, Vice President of Marketing at Barilla US. “We’re thrilled to bring Barilla Love to select retail shelves nationwide, and celebrate the commonality that love, pasta, and beautiful jewelry come in all shapes and sizes.”

The Barilla Ring-a-toni is made up of two one-of-a-kind rings that interlock; one is hand painted in Barilla blue enamel that forms the shape of a heart when stacked together – the ultimate resemblance of the pasta shape. The other is handset with a pave 14 carat gold 0.25 carat ruby band with a stunning lab-grown 3.51 carat white diamond bezel heart that sits in a center heart-shaped setting. The pair seamlessly interlock to create a beautiful Barilla-inspired set that sparkles in any light.

“Like jewelry, pasta is an art form that takes love and time to create,” says Alison Chemla founder and creative director of New York based jewelry brand Alison Lou. “As a lifelong pasta lover, I was inspired by the shape of the Barilla Love pasta – its smooth interior and ridged exterior. This shows up in small details within the rings – the heart-shaped diamond stone, the gold ridges that surround the center diamond, the Barilla blue enamel, the smooth stacking ring up against the paved rubies – and is what makes it one-of-a-kind. It is my hope that these rings, and the winners’ love of pasta, gets passed down for generations to come.”

First launched as a limited time promotion in 2023, Barilla Love pasta won the hearts of pasta lovers with its recognizable taste, texture, and cook to al-dente perfection that they know and love from Barilla’s classic pasta.

Fans looking to get their hands on a box of Barilla Love pasta can purchase it for a limited time only, while supplies last, at select grocery stores nationwide. The heart-shaped pasta can be found in special displays throughout grocery stores near the pasta aisle or in the seasonal sections.

Industry News, Menu Innovations, Non-Commercial