As the bottled water market gets more mature and sophisticated, producers are consistently looking for innovative packaging formats that can provide additional benefits for both in-home and foodservice applications. The Bag-in-Box solution for water designed by Rapak, part of DS Smith, Plastics Division, gains traction in the European market as it offers user-friendly dispensing, longer shelf life and more efficient storage than PET bottles.

Water Bag-in-Box for end users: “For consumers, key advantages of Bag-in-Box for water include its convenience for kids and senior people, as there is no need to use strength to lift the bottle each time. It is a hassle-free packaging solution for parents, as kids can easily serve themselves without spillage by using a dispenser. It can be kept directly on the kitchen table or in the fridge for the whole family to stay hydrated,” says Salvador Servera, Sales Director of DS Smith Flexible Packaging, Europe.

Bag-in-Box packaging for water is also very convenient for events and outdoor activities, such as picnics and barbecues, as well as for boat or car trips where the risk of spillage is higher. Water in Bag-in-Box for the Foodservice industry: The key reason behind Bag-in-Box for water potential in the foodservice industry relies in the logistics optimization and space saving attributes of the packaging. Bag-in-Box is stackable when full and flat when empty.

Additionally, its square shape greatly improves pallet and transportation efficiency versus PET bottle. It can also be a good alternative to large water dispensing coolers. It removes the cost associated with buying and maintaining the machine, as well as cleaning and storing empty polycarbonate bottles.

“The benefits of Bag-in-Box packaging are especially relevant for catering water to conferences, meeting rooms, offices and hotels, as well as places where space can be an issue such as airplanes and cruise ships,” says Mr. Servera. There is one more undisputable advantage of Bag-In-Box packaging for water—a longer shelf life. For brands that export water, Bag-in-Box packaging can act as a key selling point to win a deal overseas.

As Mr. Servera explains, “The Bag-in-Box special additive-free film preserves water, ensuring excellent organoleptic properties, and the barrier material used avoids oxygen transmission into the package. The bag is designed specifically to ensure excellent organoleptic and barrier properties to keep the water fresh for longer. The water is dispensed directly from thermally sealed bags which are packed inside durable cardboard boxes.”

Rapak, part of DS Smith, Plastics Division, offers a wide range of Bag-in-Box packaging, from 1.5L to 20L, as well as customizable options.

The dispensing taps, designed by Worldwide Dispensers TM, offer easy flow control, no post-drip and tamperevident features. High-speed, accurate Bag-in-Box filling equipment options are available through Rapak to meet the diverse needs of bottled water producers. For more information, visit

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