This summer marks the 17th year that Applebee’s has partnered with Alex’s Lemonade Stand Foundation to help fund childhood cancer research and family support programs – but this year, they’re setting out to “crush” it. Starting today and through September 19th, guests can support the cause in a variety of ways, including donating at their neighborhood restaurant or ordering from home and adding a $1 or $5 donation at check out on applebees.com or the Applebee’s mobile app.
To help Applebee’s meet the goal of raising $1.5 million, anyone across the country can join the fight to “crush” childhood cancer by joining the #CrushALemonChallenge. Joining the challenge is easy! Just come up with the most unique way to crush a lemon, take a video of it and share it to Instagram tagging @Applebees and using #CrushALemonChallenge and #AlexsLemonade in the caption.
Those looking for even more ways to participate can celebrate National Lemonade Day on August 20th by purchasing a lemonade or fruit flavored lemonade at their neighborhood Applebee’s. Twenty-five cents from each lemonade or fruit flavored lemonade sold will be donated to Alex’s Lemonade Stand Foundation, so drink up!
“After 17 years, we are proud to continue our partnership with Alex’s Lemonade Stand Foundation to help in the fight against pediatric cancer,” says John Cywinski, Applebee’s President. “Through our work with Alex’s Lemonade Stand Foundation, our team has helped raise more than $11.5 million to help our littlest neighbors and their families, and we hope to raise even more this year. With our latest #CrushALemonChallenge, we are calling on our guests and team members around the country to help us raise awareness of Alex’s Lemonade Stand Foundation. Together, we can help crush childhood cancer.”
Alex’s Lemonade Stand Foundation was established in 2005 to continue the mission of four-year-old Alexandra “Alex” Scott. While fighting her own battle against cancer, Alex set up a lemonade stand in her front yard to raise money for doctors to “help other kids, like they helped me” and find a cure for all childhood cancers. One in 285 children will be diagnosed with cancer by the time they turn 201 and yet pediatric cancer research is vastly and consistently underfunded.
“We’re delighted to be working with Applebee’s again, a loyal partner who has shown great support of our Foundation for the past 17 years,” says Liz Scott, Alex’s mom and Co-Executive Director of Alex’s Lemonade Stand Foundation. “This year, we can’t wait to get the neighborhood involved with our latest challenge, encouraging people to crush a lemon for childhood cancer. And with the added bonus of celebrating National Lemonade Day, joining the fight against pediatric cancer has never been easier. We look forward to seeing our community rally together around such an important cause.”
For more than 40 years, Applebee’s restaurants have been committed to Doin’ Good in the Neighborhood®. Local restaurants make a positive impact on the communities around them throughout the year by hosting hundreds of events or fundraisers in their restaurants, whether to help our local heroes and military, support children and schools, raise funds for local charities that help our neighbors or even to help their own team members who may be in need. In addition to these local efforts, for more than 11 years, Applebee’s and its franchisees have thanked veterans and active military on Veterans Day by serving more than 11 million free meals. Together, our Applebee’s family donates millions of dollars and thousands of volunteer hours to Doin’ Good in the Neighborhood each year.