In what may become the largest-ever food sampling event, on July 21 Applebee's Neighborhood Grill & Bar will offer free sampler plates of its popular new Sriracha Shrimp and Churro S'Mores appetizers to guests.
Applebee's anticipates serving about two million plates of Sriracha Shrimp and Churro S'Mores during "Taste The Change Day" at nearly 2,000 restaurants across the country. The offer is available to dine-in guests all day, with the option of adding other new appetizers at low sampler prices.
To celebrate its 35th year, the chain is marking the occasion by showcasing its new and improved menu of craveable bar-and-grill classics. Applebee's team of executive chefs has taken these classics to new culinary heights by updating them with premium ingredients and signature Applebee's twists.
New appetizers and sandwiches won rave reviews during a "Taste The Change Fest" event in Times Square in May, where thousands of consumers enjoyed sneak previews of the new items and A-list entertainment that was streamed live across the country via Periscope.
"We put our new items to the test in New York, and people who hadn't tried us in awhile were blown away at how we've improved our food," says Applebee's president Steve Layt. "Now we're giving guests around the country the same sampling opportunity, and we're confident they will agree: Our new food and drinks are fantastic."
The evolution of the Applebee's menu began with the introduction of All-In Burgers in late 2014, and has continued with the 2015 launch of The Pub DietTM, our lineup of bar-and-grill favorites made a little better for you, 11 new appetizers, and several new, over-the-top items—including the stunning Triple Hog Dare YaTM sandwich, which is stacked high with pulled pork, Black Forest ham, and thick-sliced bacon, crispy onions, and melted Cheddar cheese on a Ciabatta bun.
Two popular new items will be featured at the July 21 free sampling event. The Sriracha Shrimp features high-quality shrimp, fried with Applebee's special coating, which provides a light, flaky crunch, then tossed in a Sriracha Chile Lime sauce. New Churro S'Mores are twisted cinnamon churro twists, served with a warm marshmallow and chocolate dip.
But the change at Applebee's extends beyond the menu and into nearly all facets of the restaurant and its operations. In recent years, franchisees across the country have renovated nearly all Applebee's restaurants nationwide, and the brand has evolved the look-and-feel of its logo, television commercials, web site, mobile app, and more.
"Our new food and new look-and-feel will pleasantly surprise those who haven't visited us in awhile," Layt says. "We're confident that if they give us a try, they'll be back."
The free sampling offer will be available at nearly all Applebee's locations nationwide on July 21, from 11 a.m. to close.