Football, as any coach knows, is all about timing. Just in time for football season, Applebee's restaurants has debuted the ESPN Fan Zone at Applebee's, a new venture between the worldwide leader in sports and the world's largest casual dining restaurant chain. The new environment gives fans across the country a unique destination, created by brands they love, to watch the game with friends.
"ESPN has become synonymous with gameday," says Mike Archer, Applebee's president. "Bringing that viewing experience to Applebee's gives our sports crazed Guests the electric atmosphere of watching the big game on TV with the neighborhood."
ESPN commentator Chris Berman and Archer ceremonially cut a five-foot "Boo Yah! Brew Pretzel" during an event at the new Fisherman's Wharf Applebee's in San Francisco, the world's second-largest Applebee's location, to signal the launch of ESPN Fan Zones at Applebee's restaurants across the country.
Highlighting the experience is a special, Chris Berman-themed Applebee's Fan Scan smartphone game, accessible only at ESPN Fan Zones at Applebee's, which gives fans the opportunity to win weekly instant prizes and three grand prizes throughout the season, including:
- An Ultimate Fan Cave from Anheuser-Busch
- An Ultimate Tailgate Vehicle from Miller-Coors, and
- A trip to one Guest's favorite team's game outfitted with all the gear they need from Pepsi
"No matter what team's territory you're in, the odds are good an Applebee's restaurant is nearby," says Ed Erhardt, president, ESPN global customer marketing and sales. "At ESPN our mission is to serve fans and The ESPN Fan Zone extends that mission directly into fans' favorite neighborhood bar and grill."
As part of the experience, Guests will also be able to choose from a new Game Time Menu with selections ranging from Boo Yah! Brew Pretzels, to Team Wonton Tacos, and Boom Boom Boneless Buffalo Wings.