Another Broken Egg Cafe has begun execution of its 2020 growth strategy, which includes a focus on targeting experienced, multi-unit franchisees, development in hot new geographies, and further brand expansion in existing markets that are seeing solid growth. The brand’s strategic growth plans are designed to further capitalize on the continued and projected future growth of the breakfast and brunch dayparts in the years ahead.
Another Broken Egg Cafe is scheduled to open seven new cafes by May of 2020. This rapid growth is backed by the brand’s new cafe opening strategy designed to leverage the sales opportunities surrounding each new location and while working together with multi-unit restaurant franchisees looking to expand their portfolio of brands into breakfast and brunch. ABE is eager to work with these newly signed franchisees, several of whom have experience with other historically successful growth concepts like McDonalds, Buffalo Wild Wings, and Five Guys.
With plans for 300 cafes by 2025, it is no surprise that Another Broken Egg Cafe is continuing to target its development initiatives toward experienced multi-unit restaurant franchisees looking to expand into breakfast and brunch. The brand’s recent development efforts have been very successful and will help to get 2020 off to a strong start with unit growth in three new states including Arizona, Kansas, and Pennsylvania. By targeting its ongoing development efforts toward existing multi-unit restaurant operators, the brand is looking to expand into priority growth markets like Chicago, Detroit, Las Vegas, Minneapolis and suburban D.C. where the competitive daytime cafe penetration is low and while consumer demand for breakfast and brunch is continuing to grow.
Not only does Another Broken Egg Cafe plan to bring its one-of-a-kind southern-inspired dishes to new states and to new markets, it is also looking to infill states where the brand is currently experiencing solid success. This unit expansion is planned for Alabama, Florida, Georgia, Indiana, Mississippi, North Carolina, Ohio, Tennessee, and Texas together with both new franchise partners and with existing franchise operators of the brand.
To wrap up a very successful development year in 2019, Another Broken Egg Cafe recently opened a new corporate-owned cafe in the upscale Destin Commons retail center located in the heart of Destin, Florida. The location for this cafe was an easy choice as the brand has enjoyed ongoing success in nearby Sandestin and Miramar Beach. With leases to be signed before the end of 2019, ABE plans to continue their corporate-owned cafe expansion into Columbia, South Carolina, a new market for the brand, and additional corporate expansion is planned for Jacksonville and Orlando in 2020.
The chain has 68 locations in 12 states.