It’s Skinny, the Austin-based company whose innovative low-calorie and gluten-free pasta products are winning rapid consumer acceptance, has landed a significant investment from Decathlon Capital Partners. Bryan Guadagno, Founder and Chief Executive officer of It’s Skinny, said the funding will support the Texas company’s introduction of new product lines as well as expanded distribution. Details of the revenue-based transaction were not disclosed.
It’s Skinny will repay the investment through its future revenues. No equity or ownership was exchanged for the growth capital, and It’s Skinny was not required to give up any control of the company. “This funding provides important support for It’s Skinny as our company meets the growing demand from consumers for our delicious and convenient low-calorie pasta products,” Guadagno said. “The company-friendly funding package from Decathlon Capital Partners allows us to move forward with expanding our distribution and introducing new products in a range of ‘healthy’ pasta categories.”
John Borchers, Managing Director of Decathlon Capital Partners, said It’s Skinny has established a solid position in the better-for-you food sector since its launch in 2020. “The energetic management team at It’s Skinny continues its successful development of innovative products, and the team supports its growing product lines through strong marketing in both digital and traditional retail channels,” Borchers said. “Decathlon Capital Partners is pleased to play a role in the growth of It’s Skinny.”