The Alaska Seafood Marketing Institute (ASMI) announced new point-of-sale materials for one of the most popular fish in the country—Alaska salmon. These new materials were developed to help operators drive purchase interest and sales of wild Alaska salmon.

ASMI partnered with the creative talents of Jeff Foster, an artist who specializes in vintage illustrations of landscape and nature. Foster’s artwork of wild Alaska salmon jumping out of the water with the backdrop of the snowcapped mountains and evergreen trees beautifully represent Alaska—where more than 90 percent of the wild salmon are harvested in the United States.

From the rich, robust flavor of sockeye to the delicate flavor of coho, the five unique species of wild Alaska salmon offer an array of flavorful options for every taste. Wild Alaska salmon can be enjoyed fresh during summer, and frozen and canned year-round. Plus, with the 2015 Dietary Guidelines recommending at least 8 ounces of seafood per week, consumers look for wild Alaska salmon on menus as a healthful, excellent source of protein and omega-3 fatty acids.

The Alaska Seafood Marketing Institute (ASMI) maintains a resource library including point-of-sale materials, training tools, cooking tips, recipes and market research to make seafood an easy addition to any menu. The new Alaska salmon POS includes waitstaff buttons, menu sheets, table tents and posters. To order the new Alaska salmon POS, please contact the Seattle office of the Alaska Seafood Marketing Institute. Please visit for more.

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