3Owl, a digital experience company, has been building a strong niche in the restaurant industry with notable clients like Fatburger, Great American Cookie, Mellow Mushroom, Taco Mac, and Frank Pepe’s Pizzeria. Today, 3Owl announces a leadership-level addition to the team in Joseph Szala, a well-known subject matter expert and former restaurant branding agency owner. Joseph has accepted the newly formed Vice President of Digital Experience role effective June 6.

“I couldn’t be more exhilarated and honored to join this team of highly intelligent and creative thinkers and doers. Restaurant leadership teams are grappling with highly complex and oftentimes frustrating systems and tech challenges. I believe our expertise and experience can help smooth out the experience for both the guest, and brand teams alike,” says Joseph Szala.

Joseph comes with over 20 years of experience in the creative field with a focus on restaurants. Having led initiatives from branding through digital transformation for brands like Zaxby’s, Johnny’s Pizza House, eegee’s, Marriott International, Iron Hill Brewery, Erik’s DeliCafé and more, Joseph brings a wealth of industry knowledge, digital expertise, and unmatched experience to every client and partner table. 

As former host of the podcast Forktales, Joseph frequently interfaced with restaurant leaders and technology innovators building a multi-faceted understanding of technology’s critical role in the restaurant industry’s ongoing revolution. He’s written multiple books, the latest of which tackles the unique challenges in developing restaurant brands. Titled The Bullhearted Brand, Joseph’s third book raised over $12k on Kickstarter and has been lauded as the “must-read” book for restaurant leaders.

As Vice President of Digital Experience, Joseph will be responsible for uplifting the quality of digital experiences along with operations excellence. Spanning all digital interaction touchpoints, Joseph’s focus is to spearhead the creation and development of remarkable experiences that simultaneously lift sales, check averages, and other critical metrics for 3Owl’s restaurant client roster. Additionally, he will be leading the charge in the development of new software technologies, to be announced at later dates.

3Owl is a digital customer experience agency creating immersive interactive websites and apps, with deep data science insights. The company continues to innovate with a dedication to creating joyous experiences for both guests and leadership. With clients like Fat Brands’ suite of restaurant brands, Mellow Mushroom, Frank Pepe’s Pizzeria, and Taco Mac, and strategic partnerships with technology leaders like Olo and Punchh, 3Owl is quickly establishing itself as a major player in the digital restaurant guest experience space. Learn more at www.3owl.agency.

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