Johnny Rockets recently celebrated its 30th anniversary by announcing the opening of a new restaurant in its 30th country. Since founder Ronn Teitelbaum opened the first Johnny Rockets restaurant in 1986, Johnny Rockets has remained true to its roots while also keeping the brand relevant to today’s consumer. The historic brand has expanded its global reach, serving guests around the world its signature all-American menu, including made-to-order burgers, shakes and fries, reaching new countries including Bangladesh, China, Italy, Paraguay, and Peru.
“2016 was a monumental year for Johnny Rockets,” says James Walker, president of operations and development. “Not only did we open in our 30th country, 2016 marked milestones of the most stores opened in one year and the most restaurants operating at one time in the history of the brand. We kicked off the year with a brand refresh that resonated strongly with our fans as well as our franchisees. Our growth is set to continue into 2017, with plans to open 60 new restaurants this year.”
A key opening for 2017 will be Johnny Rockets’ first restaurant in Australia, set to open in June in Gold Coast, Queensland. Part of the brand’s recent partnership with JR Restaurants Australia Pty Ltd, to expand the brand’s footprint in Australia, includes 100 new locations in Australia and New Zealand. All restaurants will reflect the new Johnny Rockets 2.0 technology including self-ordering kiosks, high-efficiency kitchen equipment and table top ordering and payment systems, allowing the restaurants to offer guests the same quality Johnny Rockets food and experience at faster speeds.
Heading into 2017, Johnny Rockets plans to open more than 60 restaurants, strengthening its current presence across North America, South America, Europe, Asia and Africa. With 30 years of global recognition, the restaurants offer friendly service and best-in-class burgers, hand-spun shakes and crispy fries that have a global appeal.
Johnny Rockets’ franchise partners currently operate more than 175 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017.