The National Restaurant Association issued a guide Thursday on the future of mobile payment technology and its growing role in the restaurant industry. The paper, “Mobile Invasion: Mobile Payments in Restaurants,” features tools and research that will help restaurateurs better understand the benefits of mobile in growing their business.
“Mobile technology is a new frontier for the restaurant industry,” says Phil Kafarakis, chief innovation and advancement officer for the National Restaurant Association. “With nearly two thirds of all Americans owning a smartphone it’s important, now more than ever, that our industry find ways to leverage the power of mobile. Our guide will provide a road map for restaurateurs navigating the mobile environment.”
The guide focuses on the benefits of payment technology, online and in-app ordering, gift cards, and loyalty rewards programs. The guide also discusses the importance of digital privacy and security for restaurateurs and their customers.
