The International Foodservice Manufacturers Association (IFMA) recently named Bob Corscadden, vice president marketing and innovation at the Kellogg Company, to the association’s 2016 board of directors. As a member of IFMA’s board of directors, Corscadden will help the association set its strategic direction and lead in its efforts to achieve long-term goals.
The IFMA board of directors serves a critical role in driving the effectiveness of IFMA’s member programs and resources. Every aspect of IFMA is led by its board members through their active participation in over 20 committees. IFMA committees provide overall industry leadership, focusing on the vision “to enhance the consumer’s enjoyment of the foodservice choice” and mission, “to enable members and industry partners to address the critical issues impacting them and the industry.”
“IFMA provides tremendous value and support to the operator community,” Corscadden says. “I am looking forward to working alongside the other IFMA board members to help support the association in a meaningful way.”
Corscadden brings more than 25 years of experience to the IFMA board. As vice president of marketing and innovation at Kellogg, Bob leads long-term category and brand strategy for the business unit serving the foodservice, convenience, vending, alternate retail, export, commercial and custom channels. Previously, he served 18 years at Tyson Foods holding a variety of senior leadership roles in sales and marketing. Corscadden began his career at Beecham Products developing national marketing plans for the Calgon Bath line. He later joined Nabisco to work on the Oreo business, where he won an American Marketing Association "SPIRE" award for best consumer/sales promotion in the Food category.
Corscadden’s IFMA board term is effective immediately, where he will be responsible for helping to support the continued engagement between foodservice leaders and IFMA’s Centers of Excellence, a top priority for the association this year and beyond.